Don Wesley - User Experience Designer - Product Designer - Customer Relations

Effectively designing for your customer starts with understanding who they are and what you both are trying to accomplish.

Designing effective user experiences relies on one skill above all others… adaptability. The designer who lacks the ability to adapt and reflect your strategy, may also lack the ability to efficiently reach your customers. Effective user experience design reaches deeper than look and feel. It’s about overall quality of the experience in relation to the goals of you and your customers.

Why do I call them customers and not users? Well, the two words can be used interchangeably. However, the word customer implies contact with and care for a real person. We examine user data and persona matrixes all the time. However, the study of customer interaction and their tendencies can lead us to not only better serve the real person using our experiences today, but also gives us early insight into how we may better serve them in the future. The result... new ideas and approaches... followed soon by success.

My strength is establishing efficiency and clarity in product design. I have the ability to work closely with development teams to ensure that everything from the big picture to important details are addressed during the design process. I can manage myself or guide an entire team through the planning, design, and final production of your product. I have extensive experience with agile development teams and the scrum process and believe that flexible teams design great products.